Projected Costs & Notes
Start-up funds Start-up funding will cover three to five months to develop a more detailed business plan, launch an initial online presence including a website and social media accounts( all branded as Books Nearby), create draft designs including logo and other branding materials, work out early production plans and schedules including printing estimates, and begin developing marketing and distribution.
Planning and start-up( 3-5 months)
• Editor-Publisher( Ferrall) planning support including long-range business plan
• Bookkeeping, accounting, and legal consultation
• Business filing fees
• Design of identity materials including logo branded materials
• Website launch
Printing & distribution( schedule & budget TBD w / long-range plan)
Marketing & PR( schedule & budget TBD w / long-range plan)
Associated website
BooksNearby. com, with other urls also available and already owned by me including Movie Modern, Nantucket Institue, and others. BooksNearby. com can be launched soon as an income source from advertising and sales.
Future market & publishing topic opportunities Expansion could be made into other regions, starting with topics from Cape & Islands to Massachusetts, New York, other resort and historic destinations, etc.
Marketing & sales possibilities( see Marketing & Sales Details)
• Bookstores local and beyond
• Online through Amazon, eBay, Etsy, direct sales via BooksNearby. com
• Bulk sales to businesses & organizations( real estate offices, e. g.)
• Direct sales tied to one-time promotional efforts and events
• Revenue and advance promotion for editorial content( Mahon About Town, e. g.)