BOOKING BLUE: THE BERLIN CS NEWSLETTER MARCH 2013 VOL.2 ED. 3 | Page 9

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Before, long before, fashion, style and all those frivolities were
things that only belonged to the Leisure Class ; some happy fews
roaming from palace to palace followed by a line of servants
dragging their master’s ridiculously huge Vuitton cases.
Schlosshotel Im Grunewald, Berlin
Karl Lagerfeld

Even if sexy Berlin seems hard to spot
on the fashionworld's map that's where
Karl Lagerfeld decided to design one of
the most exclusive fashion hotel, the 53
rooms Schlosshotel Grunewald.

Two wars later some fashion designers such as Christian Dior
decided to mass produce the Upper Class Dream and the prêt-àporter was born. The suitcases became then more practical just in
time for the jumbo jets to fly the boy next door to places with
impossible names like Honolulu or Gstaad.
In the 70s the warholian Pierre Cardin decided to brand any
product you could name and now you can buy virtually anything
signed by a Haute Couture designer and get the thrill 15 minutes
or so to be rich and famous. But 15 minutes... well, some may
say...let's spend the night together.

The Palazzo Versace, Australia
As opposed to most designer's hotel the
Donatella Versace
Schlosshotel is not a showroom of the
designer's work but more like a
p r o u s t i a n
remembrance of a 'I think everyone should go to bed like they
gone by era.
have a date at the door.' - Karl Lagerfeld
Forget
the
fashion circus and it’s somehow clueless
crowd and dwell in early 20th century
opulence. Just leave behind the Eastend
hipsters or those Westend trendies and
go in search of the lost time in the
perfect décor to read those Thomas
Mann, Robert Musil or Stefan Zweig
novels you’ve always promised yourself
to read.

Dubai is also the home of the
Armani Hotel located in the
iconic Burj Khalifa, the tallest
building in the world. Like an
antidote to the ostentatious
b r ig ht col ou r s of t he
aforementioned Medusa or any
shopping experience in Dubaï,
the lifestyle proposed by
Armani is all about sobriety.
Be ready for dark coulours and
« immaculate design ».
Armani Hotel, Dubai
The kind of place
Giorgio Armani
where you would not
be surprised to stumble
upon
some
Patrick
Bateman (lead character
of B.E. Ellis' « American
Psycho ») or any Conde
Nast Editor. Although the
Milan's Armani Hotel
should be a wiser option
if you really want to meet
and greet those fashion
shrews sashaying their
chic boredom with busy
The difference between style and fashion
male model lookalikes so
is quality. -Giorgio Armani
hip they’d dump you via
Instagram.

In 2000
Versace
opened
the first
hotel ever
to
be
fashionbranded.
The Palazzo Versace is some kind of
Disneyland for the fashionistas into the
flamboyant style of the italian designer.
Located on
the
Gold "There's time to slow down, after
Coast
in you're dead."—Donatella Versace
Australia
the palazzo is a 200 rooms version of the
Miami's Versace Mansion complete with a
Gianni Versace Boutique. You sure will
find bright colors and the Medusa logo
everywhere you look and most probably
many Paris Hilton wannabes who
eventually turn out to look like Donatella
Versace. Some of them will even be men
And if you find going down under it's a
long way to get Versaced you might want
to know that there soon will be a brand
new Palazzo Versace in Dubai.