Bonitas Member Magazine B-Living Issue 4 | Page 9

According to Childsafe South Africa, around 8 000 children under the age of 14 die each year due to preventable accidents and negligence. Bonitas launched the Just In Case programme with the overarching objective of providing primary school learners with safety tips on how to avoid emergencies and also how to react in case of an emergency. The initiative delivered safety education to 43 000 learners in schools across South Africa through interactive theatrical presentations, and educational material. Areas visited included Gauteng, KwaZulu-Natal, Mpumalanga, North West, Limpopo and Western Cape. According to Gerhard Van Emmenis, Principal Officer at Bonitas, “The Just In Case initiative has been carefully designed to address a number of safety issues and help youngsters cope with emergencies – in and out of the home. It is about preventing unnecessary accidents and keeping communities safe while hopefully giving children the confidence to cope in these situations.” Children as young as five were taught about basic first aid. The roadshows also focused on the importance of road and water safety, and provided learners with tips on how to stay aware of their surroundings. This included basics about how to help someone who is drowning, staying alert for stranger danger, and the appropriate ways of reacting to a fire. Safety and emergency-related support material was handed out to the learners and educators. This included a teacher workbook containing activity sheets to be incorporated into lessons, learner workbooks and classroom posters in line with their curriculum. Miss Nundhkumar, an educator at Northlen Primary School in Phoenix, KwaZulu-Natal is complimentary, “This is a remarkable presentation. We are really honoured to host Bonitas, and please visit us again as the content was extremely informative and left us feeling motivated.” One might ask: Why include this programme? “Our passion is youth and we believe in brands that want to educate and empower young people, especially around important matters like safety. It’s been a great honour working with Bonitas on this initiative and we look forward to continue building the programme!” Cuma Pantshwa, Stakeholder and Client Service Manager at HDI Youth Marketeers, expresses. The Just In Case programme ensures that primary school learners will feel confident and ready to respond in a crisis situation. Preparation of young children is essential to reduce negligence and curb current accident statistics. Quick facts * 67 schools were visited * 6 provinces have been visited so far * 1 097 teachers and 42 576 learners took part B-Living Issue 4, 2017 Page 8