MANISH MALHOTRA
BRIDAL WEAR
India’s ace fashion designer, Manish Malhotra, opens first flagship store in New Delhi. Located at Mehrauli, the store spells traditional luxury as the products strongly focus on bridal wear and couture collections for both men and women.The designer brings the ‘old world charm of opulent India’ in the city of old heritage by placing the standalone store in a haveli spread across 6000 sq ft. The decor is contemporary, and the primary colours used are grey and gold, which add an aura of elegance and encapsulates the mesmerizing charm of the designer’s signature style. Store’s lavish grandeur retains the historic significance of an imperial haveli along with designer’s modern sensibilities to create a whole new world of refined luxury.
Flagship Store
The store showcases the designer’s latest couture pieces, inspired from the 1930s to all his signature bridal collection and the latest Diffusion line, which is lighter and a modern collection that not just reflects the designer’s vision for younger minds but also his passion for Indian craftsmanship. It includes lehengas, saris, anarkalis, lighter luxe line of colour-blocked tunics with pants, cape tunics, sherwani jackets, ghagras and sharara pants for women. Men can choose from a range of bandgalas, bandi jackets, shirts and kurtas.ollection showcases works such as Kashmiri, Chikankari, Phulkari, which have been important to Manish’s collections in the recent past.
4 iMagazine / April, 2013