En México comenzamos a dar a conocer los Principios Culturales paulatinamente alrededor de nuestros territorios nacionales con el gran apoyo de nuestros patrocinadores y facilitadores, desde direcciones generales hasta equipos de impacto cultural conformados por distintas áreas como comercial, capital humano, comunicación y TI.
As a launch strategy in Peru, two key events were held. First, an event was organized solely for Managers and Directors during the leaders’ alignment meeting in order to activate their roles as sponsors of our culture in the national deployment.
Ecobesa
[Arequipa, Cusco, Trujillo, Iquitos, Huacho, Zárate, Pucusana, VES, Dueñas, Huachipa, La Molina, Rímac].
The second key event was the annual report to the associates presented by Arturo Gutiérrez, where Juan Félix Alba, Director of Arca Continental Lindley and his team presented the principles to all the associates, closing with an activity to make commitments led by Pablo Guitart.
STAGE 1