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On February 9th, Guillermo Adam, Director of Ecuador, took the commercial convention of Guayaquil as a forum to describe the impact that the process of cultural transformation would have on the company.
He described the Cultural Principles one by one and presented the strategy under which the communication and implementation activities should be carried out with different audiences.
"Our goal is to transform the Principles and desired behaviors into a common language, lived and shared by all members of the organization," said Hugo Stella, Labor Relations Manager in Ecuador.
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STAGE 1