By: Kristina Skindelytė and Raminta Lilaitė
founders of “Blue Oceans PR”
3. Maintain contacts
Do not stop fostering relationships with clients, partners
and investors. Use various communication channels,
such as social networks, just to chat and show that you
are responding to the situation. Clients need to under-
stand that in spite of temporary troubles, the company
is still in business and you are ready to help and answer
any questions. The communication should take place
regularly and be available at all times. It is important to
stay open about the challenges ahead and how you are
prepared to deal with them. Crisis can be a great time to
re-communicate your company’s core values.
4. Continue communication
with the press, offer help
and expertise
While the first instinct in a crisis is to get away from it
all, long-built communication efforts should not be sud-
denly dropped. Do not push the press away - continue
talking about your company by fine-tuning your tone, as
people need empathy and sensitivity at this moment. A
good way to help is by actively offering your comments
and company expertise. For example, if you are a virtual
educator, offer tips on what to do with children at home,
and if you are a private clinic, share insights on health
care, etc.
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