BlurVision 20, Jan. 2014 | Page 5

Conversations

Does that every get difficult creating 10f1 hats?

That’s truly the beauty of CreativePlayer$ we have built relationships with various creative artisans we have designs which could take us into 2020, but we are really focusing on our core headwear which is our “History” collection.

The History Collection is very dope how did that concept come about?

One of CP$ core values is knowing our History. We wanted to create a conversation piece which would allow the individual an opportunity for their image to speak positively about them. In an industry where u can put TRAMP on a hat, and people are really wearing it , I'm not sure if they know how many opportunities they possibly lose a day. CP$ is not interested in being in the rat race of headwear design, but providing our customer with timeless headwear options.

We're looking forward to the 2014 History collection this February.

yea we worked hard on it and I am excited to release it and take that journey all over again.

We noticed the New Logo for CreativePlayer$. It's bold we like it!

A logo is something we have been toying with since 2011. Never releasing an official one until now we worked with two artist SteezetheGreat and Sick to really capture the complexities and simplicities we cherish as a brand. We are excited to start rebranding and bringing something fresh to our customers.

What has it been like to bring your idea of a collaborative design brand to fruition with

CreativePlayers?

There are many facets to the experience of creating a brand. What we do is rooted in collective creativity. Those core values translate across our headwear design, artist development, and creative direction. It has been exciting to take on this challenge of bringing CreativeArtisans together to complete one goal.

What have you learned about your brand that you didn't know before?

there is the famous phrase " you learn something new everyday."We learned the terminology in the design world is

different than in artist development and creative direction but I am finding that the people are very much the same. Each artisan we collaborate with has a different vision or talent but they all want to reach the same points of status and respect for there crafts. We strive to treat each individual collaborator with a unique approach which is designed particularly for them.

What elese does CreativePlayers have planned for 2014?

CreativePlayers will concentrate on the idea of rebranding with our History collection and new logo for apparel and creative concepts. We are also launching our CPS Style Guide, with personal shopping and styling tips on how an individual should dress depending on the occasion. With this in mind CreativePlayers will focus on entertaining our consumers and we pride ourselves in being the perfect host.