Blue Umbrella Official Summer 2017 issue | Page 5

By: W illiam M. AOA Logo Gets a Face Lift A logo is a symbol adopted by organizations to give themselves recognition. Logos are used on equipment, forms of communication and advertisements. Recently, Alpha Omega Academy changed its logo to give the school a fresh, modern appearance. One notable change in the logo was the removal of the formal Greek letters, ?Alpha Omega?, and its replacement with simple shapes. Also, an open book was placed on the top part of the new logo. However, the most significant changes were the removals of Veritas Ex Deo (Truth from God) and Proverbs 16:20 (? ..and whoever trusts in the Lord, happy is he.). According to Principal Joe Bakker, AOA?s marketing team came up with the idea to get a new logo last fall. Students did not part icipate in the development; however, the final logo design was approved by the Senior Vice-President of Alpha Omega Publications. This led to the new logo being launched on March 15, 2017. According to Mr. Bakker, the new logo represents the inspiration and lessons from Revelation 1:8. The lesson is ?As Christians all aspects of the world and our lives are permeated by Christ.? Also, the new logo was chosen because it was simpler. The new logo?s simplicity makes it easier to recognize, incorporate into emails, and helps with a variety of design situations. The removal of Veritas Ex Deo and Proverbs 16:20 does not signify that AOA is becoming secular. Mr. Bakker addressed this saying, ?No not at all. Alpha Omega Academy is just as committed to Christian education as we always have been. This means that AOA teaches all subjects from a Christian world view and one of the key goals of our school is to share the truth of God?s word with our students.? In a lot of instances, a logo change signifies a change in direction and tradition. However, Alpha Omega Academy?s connection with Christianity will remain and be encouraged to strengthen.