Focus on Signal Over Noise .*
Tesla has never spent any money on advertising . They focus instead on investing in R & D and design since these will help make the car as good as possible . “ I ask myself : Will this activity result in a better product or service ? If not , I stop those efforts .” Create an amazing product and that is the strongest type of marketing there is . Apple is another example of this . Although Apple certainly does not shy away from advertising that marketing would fall flat if their products were not high quality .
Be Ready to Learn New Skills .
Don ’ t let what you don ’ t know stop you from tackling important endeavors . Elon never owned a car company before , but that didn ’ t stop him from starting Tesla . Elon was never a rocket scientist , but that didn ’ t stop him from starting SpaceX . There are plenty of books out there and there is more information readily available than ever before so set your sights high because there is plenty of information online about how you can make it happen .
Seek
Out Constructive Criticism .
One success tip that many people likely avoid is seeking out criticism . None likes hearing what they are potentially doing wrong but by seeking out this information from people you trust you gain valuable insight that you may be able to use to make improvements . If you watch this video and notice the part where Elon discusses negative feedback please share the time in a comment below . I think it ’ s important for people to pay close attention to negative feedback and rather than ignore negative feedback , you have to listen to it carefully . Ignore it if the underlying reason for the negative feedback doesn ’ t make sense but otherwise , people should adjust their behavior .
Be
Unrelentingly Optimistic .
Elon is known for setting impossible deadlines and making requests of his employees to cut costs by up to 90 %. A lot of the time these deadlines fail , but often they succeed .
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