BLNDN Mar. 2016 | Page 21

BRIGHTEN YOU ® Brightening Shampoo 250 ml / 8.5 fl oz Turn on your bright and give your locks the jump-start they deserve. Retail $36 WHY YOU’LL LOVE IT: BRIGHTEN YOU is a deep purple sulfate-free, parabenfree shampoo that provides a glorious lather and cuts the brass without drying out the hair strand. A little secret, you actually can use it everyday! A creamy, deep purple brightening shampoo-part of a new line designed to fight chemical and natural oxidation. -The Colorist, November 2015