PROTEIN WORLD
We chose Protein World's "ARE YOU BEACH BODY READY?" as our controversial ad campaign. We chose to look at this campaign as we felt that it was very relevant to young females especially around our age and it is also a topic that is
frequently in the news. This ad was reported on worldwide with the likes of Good Morning America and Good Morning Britain both having their say especially Susanna Reid when she got to grill the owner. It was then banned from the UK.