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Burberry Group PLC

•Ownership – public limited company

•Type of retailer – multi channel retailer

•Size of store according to number of employees – Large Business

•Turnover- £2,514,700,000

•Type of activity –

Non food - Non store

A group engaged in the design, sourcing, manufacture and distribution of luxury apparel & accessories via own retail stores, concessions and wholesale customers and licensing.

•Pricing Policy - premium pricing

•Range of merchandise – women, men, children, leather goods, accessories.

•Method of customer contact – online, face to face, mail order

•Location – out of town

Palace Skateboards LTD

•Ownership –

PLC

•Type of retailer –

Independent retailer

•Size of store according to number of employees –

known as a micro business

•Turnover

£342,047

•Type of activity –

Non-food

•Pricing Policy -

Premium pricing

•Range of merchandise –

Mens

Accessories

•Method of customer contact –

Online (Social media

•Location –

Soho London

River Island Clothing Co.

•Ownership – Private Limited Liability

•Type of retailer – Multiple/Chain

•Size of store according to number of employees –

Large Business

•Turnover - £894,000,000

•Type of activity – Non-Food Non-Store

•Pricing Policy - Competitive Pricing

•Range of merchandise – Beauty, Accessories, Men's Women's and Children

•Method of customer contact – Online, Face to Face and Mail Order

•Location – In-Town and Out-of-Town