Blink Digital Magazine talent issue number 03 03 | Page 32

B L I N K TA L E N T

COOPER

Dear

Mzansi Talent Innovate.
R
By Gundo Victory

espect the game THEORY OF EVOLUTION,
NATURAL SELECTION.
of nature, we
According to Charles Darwin`s Theory of
have seen talents Evolution,
natural selection is the
in Mzansi
preservation a functional advantage that
Entertainment coming enables species to compete better in their
and fading away
environment .Natural selection eliminates
faster than a water
inferior species gradually overtime, is
drop exposed to the
either you adapt, advance or die Blinkers.
sun, Some blames
their management,
This is 21st century, now matters most,
record labels for their
innovate into consumer’s world and speak
downfall but I’m not
the language of now. Look at the rapper
here to judge though.
Reason now, from being a battle cat and
You can be hot today
underground artist to being a most
and be cold tomorrow, influential
artist who is making a living from
there is always a new
his music career.
kid on the block with
The question is, how are you innovating
something new to
into your customer’s world today? World is
offer. Pay attention to
changing, now matters most, don’t forget
new trends and
that.
analyze them and see
how you can grow
We all know Pitch Black Afro is not who
your existing brand to he
used to be anymore, Filla and Kappa
today`s reality, you got brands
are not that active like they use to
to understand
be, gone are those days. Look at Dj Black
consumer behaviors
Coffee, Da Les, Kelly Khumalo, Proverb,
changes constantly.
HHP and Khuli Chana, they are still here
and relevant with their music.

Recording artist, music producers, club dj`s,
dancers, graphic designers ,fashion
designers, photographers, fashion trend
setters and brands owners should be
flexible, should adapt and try to identify
new trends in their market and they should
limit their self from one way of doing
things.
Don't get it twisted, am not dissing the
underground movement we all know
change can be a scary beast to many but
brave ones remain on top of their games.

BDM TALENT ISSUE #03 32