Blazer Exhibits and Events, Inc Blazer Exhibits USA | Page 4

Now you see why trade shows are so popular, and a must for every business. Of course, all
this is possible only with the right planning, which is explained in detail here with tips to get
started.
Different Trade
Show Booth
Displays
• Try to take a look at past vendors and attendees when you locate a promising trade show.
Check the timing, cost, sponsor reputation and geography to ensure the trade show is worth
your time and money.
• You will have to rent some things for the event like audio-visual equipment, mobile
technology, sound systems, and promotional items like trade show booths, literature and
other marketing tools.
• Establish the objectives, your budget and create a compelling sales message and spectacular
trade show booth design that attracts people immediately.
• Create a pre-show, at-show and post-show marketing plan to effectively convince
prospective customers with the required marketing tools like business cards, promotional
items and sales literature.
• Reserve a booth in a high traffic spot at the event and confirm access to electrical outlets
and anything else your trade show booth design requires.
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