Top Fishing
Equipment
Brands for 2013
Southwick Associates’ AnglerSurvey.com announced the brands and products anglers
purchased most frequently in 2013. This list
has been compiled from the 18,559 internetbased surveys completed in 2013 by AnglerSurvey.com panelists.
In 2013, sportfishing’s most frequently
purchased brands included:
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Top rod brand: Shakespeare
(Ugly Stik, Sturdy Stik, etc.)
Top reel brand: Shimano
Top combo brand: Shakespeare
Top fishing line brand: PowerPro
Top hard bait brand: Rapala
Top soft bait brand: Berkley Gulp
Top spinner bait brand: Strike King
Top jig brand: Strike King
Top sinker brand: Eagle Claw
Top swivel brand: Eagle Claw
Top rigs brand: Eagle Claw
Top leader brand: Seaguar
Top fly rod brand: Orvis and Redington (tie)
Top fly reels brand: Orvis
Top fly line brand: Scientific Angler and Rio (tie)
Top fly leader brand: RIO
Top tippets brand: Seaguar
Top ice reel brand: SHAKESPEARE
Top ice rod brand: ST CROIX
Top ice combo brand: Frabill
Top ice tip ups: Frabill
Top wader brand: Hodgman
Top clothing brand: Columbia
Top raingear brand: Frogg Toggs
Top landing net brand: Frabill
Top bait bucket/aerator brand: Frabill
Top fishing knife brand: Rapala
Top fish scale brand: Berkley
Top trolling motor brand: Minn Kota
The list above is only a portion of all fishing categories tracked by Southwick Associates. Other information tracked includes percentage of sales occurring at different types of retailers, total spending
per category,
average prices, and deShimano
mographics for
Baitrunner DL
anglers
buying
Reel
specific products.
Additional information tracked includes total days
spent fishing, type of fishing (fresh, salt and more),
preferred species and where they fish.
You can stay abreast of consumer buying patterns
and overall market trends by purchasing an annual
subscription to Southwick Associates’ bi-monthly
AnglerSurvey.com reports. Reports are also available for specific product categories. Greater insights
are possible through custom reports that can help
companies learn in which sub-markets they excel,
or where they trail the competition. Individualized
research is also available to help identify products
desired by consumers, optimal pricing, and more.
To purchase a subscription or learn more, contact
John DePalma at jdepalma@brandintelligent.com.
About AnglerSurvey.com, HunterSurvey.com
and ShooterSurvey.com: Launched in 2006, AnglerSurvey.com, HunterSurvey.com and ShooterSurvey.com and help the outdoor equipment industry, government fisheries and wildlife officials and
conservation organizations track consumer activities
and expenditure trends. Survey results are scientifically analyzed to reflect the attitudes