BLAZE Magazine Spring/Summer 2014 | Page 29

A wonderful mix of a sassy, tailored, latest fashion and high end finds. This store has a little bit of it all. Once a feed store with horse tack, feed, and plants, owner Holly Coleman channeled her creative juices and created a one stop shop for original and distinctive designs. good Hope contains women’s clothing, one of kind jewelry, women’s shoes and boots, men’s clothing, men’s boots, children’s boots, plants, home accessories, flower arrangements, tux rentals, and bridal registry. Holly has lived in Yazoo City for the past 20 years. She is married to Jay Coleman who has been a guide for OWu hunts in the mississippi Delta. good Hope general merchandise started in 1997 by her brother and has continued to remain a family business for the past 17 years. When asked what her favorite part about owning a business in Yazoo County Holly said, “it is the friendly atmosphere and unexpected experiences you find everyday here in Yazoo County.” Holly says the advantage of owning a business in a small town is you become an extended member of the family. She recounts the numerous times she helped find a last minute dress for high school senior’s big event or spends that extra hour with a newly engaged couple discussing their plans for the future while selecting their registry items. good Hope general merchandise is active in community events and supports the outdoors. Her taste in unique and fun clothing gives every outdoor woman of any age something to shop for in her store. From Holly’s great selection in clothing for summer nights in the Delta to that just right item for daily outdoor adventures, a shopper can find just what they are looking for. good Hope general merchandise is on Facebook. Stop by and see the great finds when you are visiting Yazoo City, mississippi. Accept No Limits | outdoorwomenunlimited.org Spring/Summer 2014 | BLAZE | 29