BlackCrows 21-22 | Page 2

ski culture ad libitum

avant propos
A ski brand forged in an uncompromised spirit and aesthetic .
A non-conformist spirit
Avant-garde aesthetic
Cardinal virtues
Black crows is , first of all , a story of friendship , between two freeride skiers of Chamonix , Camille Jaccoux and Bruno Compagnet . Two well-known figures from the world of free skiing , lovers of mountains and adventure . This passion is reflected in the desire to find skis adapted to their practice in the Mont-Blanc massif . Dissatisfied with the skis offered on the market and thanks to their meeting with the manufacturer Christophe Villemin , they decided to release their own model . From this idea was born black crows , and a ski , the Corvus , created in 2006 and put on the market in 2007 .
Today for this 15th collection ( sic ), Black Crows is still there for skiing , this desire for exploration and discovery becomes a range of products for all areas of free skiing : from randonnée to freeride , on ski run and all terrain . For men , women , kids and all those who want to have fun while skiing . Black crows in 2022 is all about skiing , an entirely new technical textile collection , strongly directed to environmental concern , through materials or places of production . And accessories , poles ,
seal skins , ski bag and backpack . On the other hand , briefs , bras and toothbrush , we still don ’ t .
Skiing is a culture a true way of life , a specific universe that forges very strong relationships between persons and with the nature that surrounds them . Winter after winter , Black Crows encourage people to share this culture . Enjoy skiing .
Inspired by modern art , passing via urban culture , the black crows identity is expressed with a modern and exclusive design . Firstly the logo , created by Yorgo Tloupas of Yorgo & Co , is an association of chevrons which remind us of our childhood drawings and symbolises the squadron of crows .
Simple and geometric , it can be modified into infinity , creating a perspective close to illusion , within the line of optical art . Like this , black crows skis are recognisable to everybody . The involvement of Yorgo & Co ’ s Paris design office and more particularly of its founder , Yorgo Tloupas , in the artistic direction of the brand , manifested the link between urban and skiing universes . This relationship is equally one of the foundations of the company , of having the willingness to surpass classic boundaries between the mountains and the town with a new approach to the mountains . With the clothing collections , the participation of young well known international designers is witness of this desire to associate technicality with open and unusual aestheticism .
Black crows have always associated themselves with the largest manufacturers to design products which are robust and technically irreproachable . Whether it be skis manufactured with the Elan , Amer and Blizzard factories , or textiles made in partnership with Polartec ®, the detail of quality is the pillar of the brand .
The art of the descent
Conceived originally exclusively for downhill , the arrival of a freebird range aimed at ski-touring and therefore for the ascent has not meant a departure from the multiple requirements of daily use . All our products must be efficient on the descent , whatever the terrain and the conditions which they confront .