Marketing
telling people to take a picture and to tag the picture with a special hashtag that will get them a future discount. If you have a service-based business – make sure to take pictures of strategic milestones (like passing a certain number of followers/sales/donations) and share them with your clients to create ‘shout-outs’ that tag you. Referrals that you get through social media can go viral very quickly!
3. Create a referral reward program:
No matter how selfless as person is, there is a greater chance of them referring you more frequently when there is something greater than just good will up for grabs. How will you reward people that refer you? Will you give them a percentage of the deal, a gift, access to a loyalty club? Let people know that you have an attractive referral program, and you’ll have people lining up to refer you.
4. Share your wins:
It can be challenging for people to refer service-based businesses or high-ticket items if they don’t know how to articulate the value. So, make it easy for them. Regularly share your wins and client success stories, backed up by stats in all your communication streams.
5. Track your referrals
Keep a record of your referrals and analyze them as a team on a monthly and bi-annual basis. Know where most of your referrals are coming from and which ones are converting into the most profitable/long lasting clients.
Kat Horsley is the founder of Chai Digital, a digital marketing agency for companies and public figures who want to lead in their industry through building engaged digital communities. Chai is the word for tea in many languages, and the name stems from the belief that there's no problem that can’t be solved over a good cup of tea. (Yes, Kat is British!)
Following an International career in PR & Marketing for large hospitality chains, and for the beverage brands Heineken and Diageo, she saw the need for more authentic conversations online and recognized the power that communities held for brands.
And so, while living in Dubai in 2014, Kat founded Chai Digital with a mission to spark authentic conversations. She moved to Tel Aviv in 2019 and has since been embracing the vibrant Israeli business scene.