BUSINESS DEVELOPMENT
4. Continued Growth & Development
Lastly, we come to the moment where you must ensure your client is happy. We have received our payment while your product or service has been delivered. Where do you go from here? We must ensure that we continue to obtain fruits from the same plant. How can we do this? We continue our engagement with the client by offering additional benefits, including an extended warranty, complimentary products, knowledge sessions, and invitations to events. The more we invest in fertilizing the soil, the greater the harvest will be at the end of the season. However, do not forget that pollination is also applicable in business as you can increase your clientele with references and recommendations from your growing "garden."
Final Thoughts
Nature has developed processes to ensure life develops at speed required with a logical sequence. The same is applied to business. Remember not to rush or push unless you are in a critical phase of your business development. Even more critical is to no take things so personally. I have made a mistake in the past because I always had trouble overcoming moments where massive deals were abandoned out of the blue. External factors evidently out of my control affected my self-confidence and made me doubt my skills as a
professional –do not let this happen to you. They say business is business; however, sometimes plants die.
We must accept the aftermath and live with it, growing another bunch of business ideas in parallel. The more we grow simultaneously, the more of a solid foundation we will have in the end. If two die out of ten, it can be quite noticeable. However, if two die out of 100, likely, that will not be noticeable in the end.
Remember to take care of your business as you would take care of your garden!
Maria has been in the Marketing space for the last 15 years with a focus on Business Strategy and Brand positioning. She is certified by the Chartered Institute of Marketing, CIM (UK) to support her clients across the MEA region across various industries.
Maria helps businesses get their messages out clearly, concisely and accurately through the unique DNA of the brand. Starting this engagement right from developing the concept, visualizing the brand & creating an identity, then defining the Business Strategy aligning with the Marketing Plan to achieve business objectives.
https://www.linkedin.com/in/zyryanovamaria/