Brand establishment
Brand establishment is a long-term process, and content marketing is a faithful assistant on the way "through hardships to the stars". It is possible to build a company brand solely through the publication of materials that are valuable to the user. The consequence of content marketing is the growth of sales and profit of the company.
Demonstration of external expertise
Even if your business has super-specialists, who have 2 higher degrees and are experts in their field, in modern realities the law operates this way: if the company does not share experience, then there is no confirmation of knowledge and reliability. To form that very “external expertise”, it is recommended to show the life inside the company, share ready-made solutions, opinions, recommendations, and practically deprive the company from production secrets.
More loyal audience
If a brand leads its content marketing in the right direction, then there is every chance of increasing its loyal audience. This is because the published materials (no matter what format) either help the user to understand the issue, or make it clear that the company can solve the problem for him. As practice shows, in this case, a person understands the validity of the services price/goods, he pays for solving his problem, and not for a useless product.
SEO benefits
By generating and publishing truly useful, relevant and interesting content, it is possible to increase the "significance" of the site for the search engines Google, Bing, etc. It works as followed: the search engine works primarily to satisfy the search interest of users, offering them the most relevant (useful, corresponding to the request) links. Accordingly, if your site contains tons of relevant content, for the search engine it will be more prioritized than the rest and will rise up in the search results to leading positions.
Loyalty of future employees
For example, a specialist looks for a job and
chooses between two companies ... The first has developed content marketing, demonstrates external expertise and constantly flashes in the information field. The second one - occasionally publishes content, articles are completely borrowed, a person has never even heard of such a company, hardly found a website and social network. A rhetorical question is brewing: which company would he be more willing to work for?
What kind of content is there?
• Video;
• Blog posts;
• Articles;
• Books;
• Educational materials;
• Reviews;
• Letters;
• Illustrations and photos;
• Webinars;
• Manuals;
• Glossaries and dictionaries;
• Diagrams and graphs;
• User content;
• Research;
• Presentations.
It does not matter what type of content you choose for your company, it is important to take into account the current requirement for digital communications - the maximum involvement of a modern user in the process of information consumption. This means that you need to think carefully about all the actions with which you can interact with your publication. Interactivity will help you stand out and engage your audience in a quality manner.