Content Trends in 2021:
Video format
Many users find it more convenient to get acquainted with a product by watching a video This trend is growing with renewed power, year after year, and companies that have successfully implemented the format into their content strategy are winning the battle for attention.
Conversational style instead of business
The storytelling style plays a major role in informing the consumer and directly influencing the perception. We've noticed a trend: large companies are gradually replacing Tone of voice (brand tone) and changing content types from formal business to friendlier and simpler. This is justified by the fact that the society is tired of the appeal of “dear sir" and formal manner. But, the main thing is not to overdo it, in order not to get a bad reaction.
Voice technologies
The habit of typing is on decline, therefore voice assistants remain on the wave of popularity. In the West, the demand for voice search has been flourishing for several years, but in our country it is only gaining momentum. Voice search exists not only in search engines; large and progressive companies are already implementing it on their websites.
User Content
What can inspire confidence? Content made by users themselves. This is due to the fact that the experience of using a product or service demonstrated by an ordinary consumer raises the bar of trust on the part of others in a way that the manufacturing company itself cannot. The modern consumer is painfully accustomed to “ideal” content, which causes an obsessive feeling of “fake” and artificial exaggeration of the real properties of the product.
Augmented reality
This is where you can get creative with gamification fully. Everyone already knows the
masks that you can try on yourself. Of course, this is not all, you can already try on clothes in this way and project characters into the offline world using a special application and a camera. By the way, this way you can animate a corporate hero. Creating content with augmented reality elements will require additional investments, but the result will make the brand stand out from its competitors.
Social network
Popular venues have evolved into learning centers, hobby clubs, online shopping and gaming platforms. The main thing is to catch the trend and ride this wave until it is close to crashing against old rocks. Therefore, it is important to monitor not only new sites that are gaining popularity, but also those that have long been established on the market.
On this note, the forecasts have come to an end, but we are sure that this is not all that awaits us. Therefore, while we are mastering what is known, be savvy and ready for a sudden boom of new trends.
Viacheslav Kruzin is a serial entrepreneur with 15+ years of experience in business. He is a seasoned IT & Digital marketing expert certified by Google, LinkedIn, Facebook and Hubspot with 8 years of experience building and implementing strategies focused on content-driven SEO, social media marketing, email marketing, and Adwords largely for small to medium sized ecommerce sites.
www.imperialdunes.pro