CONTENT MARKETING TRENDS FOR
2021
BY VIACHESLAV KRUZIN
You can build consumer trust with a content marketing strategy. All content is aimed not so much at presenting a product or service in a favorable light, but at providing useful information. This is the constant generation of content that is relevant and interesting to users.
Unfortunately, business leaders do not always understand that the effect of publishing content is not immediately visible. As a result, it is often believed that this tool is completely useless. But, it turns out, the whole point is in the long-term effect, the gradual development of content and a growing focus on the audience.
The most native (natural) formats are usually video reviews, podcasts, and text content. The trick is that the product or service should fit into the context of the publication as harmoniously as possible and supplement the basic information about the service/product with benefits for the reader/viewer.
Content Marketing Goals:
• Increasing brand awareness;
• Attracting traffic;
• Increased loyalty;
• Lead generation;
• Nurturing leads;
• Increase in target audience;
• Increased customer engagement;
• Reactivation of passive clients.
Well, it seems to be useful in general ... But why business?
Each person has their own information field and the data from which it consists influences the decision to purchase on a psychological level. Moreover, most buyers tend to trust familiar brands, and useful content helps to remind them of the brand. Demand Gen Report research found that 47% of shoppers view three to five posts before purchasing a product or service.