. I CONSIDER HIM A CO-FOUNDER , AND WE STILL RUN THE BUSINESS TOGETHER TODAY .
5 . WHAT WOULD YOU SAY IS THE MOST EFFECTIVE WAY TO RAISE AWARENESS OF YOUR BUSINESS AND BRING IN NEW CLIENTS ? AS LONG AS YOU ARE SOLVING A PROBLEM THAT IS FACED BY MANY PEOPLE , ALL YOU HAVE TO DO IS TELL THE AUTHENTIC STORIES ABOUT YOUR SOLUTION SO THAT OTHERS CAN BENEFIT FROM YOUR SOLUTION TOO . I ’ VE FOUND THAT THE MOST EFFECTIVE WAY TO RAISE AWARENESS AND ATTRACT NEW CLIENTS IS BY AUTHENTICALLY SHARING STORIES ABOUT HOW YOUR SOLUTION ADDRESSES A COMMON PROBLEM . AS LONG AS YOU ARE SOLVING A PROBLEM THAT IS FACED BY MANY PEOPLE , BEING AUTHENTIC IN YOUR MESSAGING IS CRUCIAL . THIS ALLOWS OTHERS TO SEE THE BENEFITS AND RELATE TO YOUR SOLUTION TOO . I ALSO STRONGLY BELIEVE THAT OUR PATENTED PRODUCTS ARE AWARD-WINNING IDEAS . THEY HAVE GARNERED SIGNIFICANT RECOGNITION , DEMONSTRATING THEIR INNOVATION AND IMPACT . THE REEL TEAM HAS BEEN HONOURED WITH ACCOLADES SPANNING FOOD AND NUTRITION , WATER CONSERVATION , AND LEADERSHIP , INCLUDING THE 2021 AGRITECH INNOVATION AWARD BY F ’ SAGRI IN SOUTH AFRICA , AND THE 2022 WATER ENERGY FOR FOOD GRAND CHALLENGE LEGACY INNOVATOR AWARD IN THE USA . MOST RECENTLY , I WON THE 2023 BOLD WOMAN AWARD BY VEUVE CLICQUOT , A MILESTONE THAT CELEBRATED NOT JUST THE WORK I DO , BUT ALSO THE WOMAN I AM . THIS RECOGNITION UNDERSCORES OUR COMMITMENT TO BUILDING A MISSION-DRIVEN BUSINESS THAT UPLIFTS OTHER WOMEN , AND DEMONSTRATES OUR DEDICATION TO MAKING A MEANINGFUL IMPACT BEYOND OUR INNOVATIVE PRODUCTS .
6 .. WHAT CHALLENGES DID YOU FACE IN YOUR BUSINESS AND HOW DID YOU OVERCOME THEM ? EVERY DAY BRINGS NEW CHALLENGES , HOWEVER , IT IS ONLY THROUGH CONQUERING THESE VARIED CHALLENGES DAILY THAT YOU GROW AS A COMPANY AND PERSONALLY AS AN ENTREPRENEUR . THE MOST COMMON CHALLENGE REVOLVES AROUND HIRING THE RIGHT PEOPLE , WHICH REMAINS AN ONGOING EFFORT TO BUILD THE RIGHT TEAM AND FOSTER A CULTURE OF CARE . THIS CONTINUES TO BE THE MOUNTAIN WE NEED TO CLIMB . WHILE I ’ M NOT QUITE SURE THAT WE WILL EVER FULLY ‘ OVERCOME ’ THIS CHALLENGE , WE ARE GETTING BETTER AT IDENTIFYING TRAITS IN EMPLOYEES WHO THRIVE IN OUR ENVIRONMENT . ADDITIONALLY , OUR DECISION TO NOW HIRE ONLY WOMEN HAS BEEN CRUCIAL AND SUCCESSFUL IN BUILDING THE TEAM WE NEED .
7 . DO YOU HAVE HABITS / THINGS THAT YOU DO THAT SET YOU UP FOR SUCCESS ? I MAKE IT A HABIT TO DISCONNECT FROM WORK AT 4 PM TO FOCUS ON BEING A MOM , WIFE , SISTER , AND FRIEND . WHILE THERE ARE INSTANCES WHEN THIS ISN ’ T POSSIBLE , THEY ARE THE EXCEPTION AND NOT THE NORM . I ALSO ENSURE I SPEND SOME TIME ALONE WITH MYSELF EACH DAY .
8 . HOW DO YOU FACE A CHALLENGE ? HEAD ON WITH A QUESTIONING SPIRIT .
9 . . WHAT WAS THE MOST COURAGEOUS THING YOU HAVE DONE AS AN ENTREPRENEUR ? THE MOST COURAGEOUS THING I ' VE DONE AS AN ENTREPRENEUR IS CHOOSING TO HAVE CHILDREN . BECOMING A MOM WAS THE MOST CHALLENGING THING I HAVE EVER DONE BECAUSE ESSENTIALLY STARTING A COMPANY IS LIKE BIRTHING A CHILD , SO REEL