CHOOSE YOUR STRATEGY
BEST PRACTICE INDICATES THAT COLLECTORS SHOULD FIND THE OPTIMAL BALANCE BETWEEN DRIVING EFFECTIVENESS AND EFFICIENCY . WHEN CHOOSING AN APPROPRIATE COLLECTIONS STRATEGY , A COLLECTOR NEEDS TO WEIGH THE CONSUMERS ’ LIKELY REACTION AGAINST THE CONSUMER ’ S VALUE AND POTENTIAL . FOR EXAMPLE , ALIENATING A FIRST-TIME DEFAULTER WHO IS ONLY A FEW DAYS BEHIND IN MAKING A PAYMENT BY USING AN AGGRESSIVE COLLECTIONS APPROACH MAY CAUSE THAT CONSUMER TO TAKE THEIR NEEDS ELSEWHERE .