BECOMING MORE CONFIDENT IN YOUR BUSINESS SO THAT YOUR MARKETING IS MORE EFFECTIVE - LAUREN SMIT
IN THIS FAST-PACED , DOMIPINE-DRIVEN , SOCIAL MEDIA SCROLLING WORLD WE LIVE IN , IT ’ S EASY TO GET DISHEARTENED AS AN ENTREPRENEUR . THERE ARE SO MANY COMPETITORS WE COMPARE OURSELVES TO ONLINE AND PERHAPS THE PEOPLE CLOSEST TO YOU AREN ’ T AS SUPPORTIVE AS YOU WOULD ’ VE THOUGHT . THIS CAUSES MOST OF US TO EXPERIENCE A LACK OF CONFIDENCE AND IMPOSTER SYNDROME THROUGHOUT DIFFERENT STAGES OF OUR BUSINESS .
I KNOW THE STRUGGLE VERY WELL . WE START OUR BUSINESSES BELIEVING IT ’ LL BE EASY . WE ’ LL CREATE SOME SOCIAL MEDIA POSTS , SEND OUT SOME EMAILS AND CLIENTS WILL JUST COME RUNNING AFTER OUR OFFERS .
A COUPLE MONTHS DOWN THE LINE , THE HARD TRUTH HITS US AND WE REALISE THAT IT ’ S NOT ALL SUNSHINE AND DAISIES . IN FACT , IF YOU ’ RE ANYTHING LIKE I WAS IN THE BEGINNING STAGES OF MY BUSINESS , YOU ’ RE QUESTIONING WHETHER YOU HAVE SOME MENTAL DISORDER BECAUSE ONE DAY YOU ’ RE EXCITED AND READY TO TAKE ON THE DAY AND THE NEXT YOU ’ RE EMOTIONAL AND NOTHING SEEMS TO BE WORKING . YOU MIGHT EVEN QUESTION WHETHER NOW IS THE TIME TO THROW IN THE TOWEL .
IT ’ S NOT A “ HEALTHY ” WAY OF LIVING OR RUNNING YOUR BUSINESS BUT LUCKILY , THIS ARTICLE WILL HOPEFULLY GIVE YOU SOME GUIDANCE IN TERMS OF BUILDING CONFIDENCE AND BELIEF IN YOURSELF .
LACK OF CONFIDENCE AFFECTS MANY AREAS OF YOUR BUSINESS AND MARKETING . IT AFFECTS HOW YOU SET BOUNDARIES WITH YOUR CLIENTS IN TERMS OF PAYMENTS OR COMMUNICATION AFTER HOURS . IT AFFECTS THE WAY IN WHICH YOU NETWORK AND TELL PEOPLE ABOUT YOUR OFFER AND IT ALSO AFFECTS THE WAY YOU SELL AND IF WHETHER YOU KEEP OFFERING DISCOUNTS AND SO ON .
WHEN IT COMES TO MARKETING YOUR BUSINESS , LACK OF CONFIDENCE MEANS YOU HAVE A LACK OF BELIEF IN YOUR ABILITY TO HELP OTHERS AND EVEN THOUGH YOU MIGHT CREATE CONTENT FROM A PLACE OF SERVING OTHERS , THE WORDS YOU USE BECAUSE OF YOUR LACK OF CONFIDENCE CREATES UNCERTAINTY IN YOUR POTENTIAL CLIENTS READING YOUR CONTENT . THIS MEANS YOUR SELF-DOUBT IS CAUSING YOU TO LOSE MONEY IN YOUR BUSINESS .
SO , I WANT TO SHARE WITH YOU HOW COACHING CAN HELP YOU BUILD YOUR BELIEF IN YOURSELF , YOUR OFFER AND YOUR BELIEF IN THE FACT THAT THERE ARE CLIENTS OUT THERE READY TO BUY FROM YOU AND PAY YOUR PRICE .
WHEN I WAS TAUGHT THIS CONCEPT , IT CHANGED EVERYTHING FOR ME BECAUSE NOT ONLY DO YOU USE THIS IN BUSINESS BUT YOU ALSO USE IT IN YOUR RELATIONSHIPS , CAREERS AND EVERY AREA OF YOUR LIFE .
THIS IS THAT YOUR THOUGHTS DIRECTLY AFFECT THE RESULTS THAT YOU GET .