BizBuzz August 2024 | Page 35

Madeline Albright once said , " Women need to work twice as hard to get half as far . We should be allies , not obstacles , to each other ’ s success ." This sentiment echoes the frustration and disappointment many women feel when they realise that their biggest adversaries are often their female colleagues .
Alice Walker wisely noted , " The most common way people give up their power is by thinking they don ' t have any . Women must realise that power is not a limited resource and support each other in claiming it ." Recognising and embracing this truth can help dismantle the barriers created by PHDS .
How much longer , ladies ? We have been celebrating women ' s struggles , achievements , and initiating empowerment progress only to become gatekeepers and secret brand ambassadors of PHDS . It is time for a change . We must recognise and address the impact of women oppressing other women in the workplace . By supporting and uplifting each other , we can create a more inclusive and empowering environment for all . Let ' s break the cycle of oppression and work together to build a future where women thrive alongside one another , celebrating each other ' s successes and paving the way for the next generation of female leaders .
About Nyiko : Nyiko Mthembi is an experienced PR & communication professional and the founder of Tivisa Publicity , a boutique public relations agency specialising in publicity for books , authors , and publishers . She has a demonstrated history of working in various industries including the South African book publishing industry , exhibition events and higher education . With professional experience that spans over 10 years , she has worked for leading companies where she has gained experience in PR and marketing , events , and festival coordination . With her passion for communications , Nyiko ’ s work strives to connect storytellers and audiences .