TODAY , BOASTING TWO CLINICS IN CAPE TOWN AND A THRIVING FRANCHISE BUSINESS MODEL , ALONG WITH A SUCCESSFUL DISTRIBUTION ARM AND A GROUND-BREAKING TISSUE REPAIR PRODUCT , WE CONTINUE TO PUSH BOUNDARIES AND POSITIVELY IMPACT LIVES . WINNING THIS AWARD WOULD NOT ONLY ACKNOWLEDGE OUR JOURNEY BUT ALSO SERVE AS A TESTAMENT TO OUR COMMITMENT TO EXCELLENCE AND INNOVATION IN THE FIELD OF DERMATOLOGY AND AESTHETICS .
4 . WHAT STEPS DID YOU TAKE TO GET YOU GOING ? TO GET STARTED , I TOOK DECISIVE STEPS FUELED BY DETERMINATION AND CAREFUL PLANNING . FIRSTLY , I DILIGENTLY SAVED ALL THE EARNINGS I ACCUMULATED FROM MY WORK IN LONDON . WITH THESE SAVINGS , I INVESTED IN PURCHASING A LASER HAIR REMOVAL MACHINE , RECOGNIZING ITS POTENTIAL IN THE MARKET . NEXT , I SECURED A SUITABLE PREMISES BY RENTING A SPACE WHERE I COULD ESTABLISH MY BUSINESS . WITH THE ESSENTIAL EQUIPMENT AND A PHYSICAL LOCATION IN PLACE , I BEGAN OFFERING LASER HAIR REMOVAL SERVICES , MARKING THE BEGINNING OF MY ENTREPRENEURIAL JOURNEY . THIS INITIAL INVESTMENT AND STRATEGIC DECISION-MAKING LAID THE FOUNDATION FOR THE SUCCESS AND GROWTH OF MY BUSINESS OVER TIME .
5 . WHAT WOULD YOU SAY IS THE MOST EFFECTIVE WAY TO RAISE AWARENESS OF YOUR BUSINESS AND BRING IN NEW CLIENTS ? THE MARKETING VARIES BETWEEN MY TWO COMPANIES , BUT IT COMPRISES OF DIGITAL ADVERTISING , WHICH INCLUDES SOCIAL MEDIA AND ALL ONLINE ASPECTS , PR , INFLUENCER MARKETING AND ABOVE THE LINE ADVERTISING . WORD OF MOUTH AND REFERRALS BY FAR REMAINS THE STRONGEST FORM OF ADVERTISING . PEOPLE SPEAK FROM EXPERIENCE , AND THIS IS POWER FOR A BUSINESS LIKE OURS . CONVENTIONS AND TRADITIONAL SALES CALLS IS HOW THE DISTRIBUTION BUSINESS BEGAN .
6 . WHAT CHALLENGES DID YOU FACE IN YOUR BUSINESS AND HOW DID YOU OVERCOME THEM ? MY PRIMARY CHALLENGE HAS BEEN CULTIVATING SELF-ASSURANCE . I GRAPPLED WITH HESITANCY IN ENTERING THE BUSINESS SPHERE , FEARING FAILURE AND DOUBTING MY CAPACITY TO ESTABLISH A THRIVING ENTERPRISE . DESPITE THESE OBSTACLES , I ' VE MANAGED TO OVERCOME THEM AND STEER MY BUSINESS TOWARDS SIGNIFICANT GROWTH OVER THE SPAN OF FOUR YEARS .