THE DOUBLE-EDGED SWORD OF SOCIAL MEDIA SOCIAL MEDIA HAS UNDENIABLY REVOLUTIONISED THE WORLD WE LIVE IN , FUNDAMENTALLY ALTERING THE WAY WE INTERACT , SEEK , AND RECEIVE INFORMATION . IN JUST A FEW SHORT DECADES , PLATFORMS LIKE FACEBOOK , TWITTER , INSTAGRAM , AND TIKTOK HAVE TRANSFORMED COMMUNICATION , CONNECTIVITY , AND THE DISSEMINATION OF INFORMATION ON A GLOBAL SCALE . “ IN TODAY ' S DIGITAL AGE , SOCIAL MEDIA HAS BECOME AN INTEGRAL PART OF OUR DAILY LIVES , OFFERING PLATFORMS FOR CONNECTION , COMMUNICATION , AND SELF-EXPRESSION IN OUR PERSONAL LIVES AS WELL AS IN BUSINESS ,” SAYS YAEL GEFFEN , CEO OF LEW GEFFEN SOTHEBY ’ S INTERNATIONAL REALTY AND STAUNCH SUPPORTER OF MENTAL HEALTH . “ UNDOUBTEDLY , ONE OF THE MOST SIGNIFICANT IMPACTS OF SOCIAL MEDIA IS ITS ABILITY TO CONNECT PEOPLE ACROSS VAST DISTANCES INSTANTANEOUSLY . WITH A CLICK OF A BUTTON , INDIVIDUALS CAN COMMUNICATE WITH FRIENDS , FAMILY , AND ACQUAINTANCES REGARDLESS OF GEOGRAPHICAL BARRIERS . “ THIS HAS RESHAPED RELATIONSHIPS , ALLOWING FOR CONTINUOUS ENGAGEMENT WITH LOVED ONES , NO MATTER WHERE IN THE WORLD THEY ARE , AND FOSTERING COMMUNITIES BASED ON SHARED INTERESTS , EXPERIENCES , AND IDENTITIES .