BizBuzz April 2024 | Page 27

Catching the Spirit of an Entrepreneur

Catching the Spirit of an Entrepreneur

GRABBING OPPORTUNITIES WITH OPEN ARMS IS OFTEN EASIER TO TALK ABOUT THAN TO ACTUALLY DO . MOST PEOPLE FIND THEMSELVES DREAMING ABOUT BEING RICH BUT NEVER ACTUALLY DOING ANYTHING ABOUT IT . A COMBINATION OF PROCRASTINATION AND ‘ WHAT IF ’ SYNDROME CAN CRIPPLE YOUR CREATIVE SPIRIT AND MIGHT MEAN YOUR IDEA WILL NEVER BECOME A REALITY . SOCRATES SAID “ ACTION EQUALS KNOWLEDGE ’. HE WAS ONE OF THE GREATEST PHILOSOPHERS OF OUR TIME . WHAT HE MEANT WAS THAT IT IS THROUGH ACTION THAT WE ACHIEVE RESULTS . FOR EXAMPLE , YOU COULD THINK ABOUT LEARNING SPANISH FOR MONTHS , IMAGINING THE HOLIDAYS YOU WILL TAKE AND THE PEOPLE YOU WILL COMMUNICATE WITH . YOU CAN DREAM FOREVER BUT ACCOMPLISH NOTHING UNLESS YOU ACTUALLY MAKE THE EFFORT TO START TAKING LESSONS . MUCH LIKE THE MARTIAL ARTS APPROACH – THE IDEA IS TO TAKE ACTION IMMEDIATELY AND AVOID OVER ANALYZING THE SITUATION . DO YOU WANT TO START YOUR OWN BUSINESS BUT ARE AFRAID OF WHAT KINDS OF THINGS CAN GO WRONG ? WHAT IF YOUR INITIAL INVESTMENT DOESN ’ T PAY OFF ? THERE ARE MILLIONS OF THINGS THAT COULD GO WRONG BUT LIKEWISE THERE ARE MANY THINGS THAT CAN GO RIGHT ! FEAR CAN BE PARALYZING . WHEN THINKING ABOUT STARTING A BUSINESS PARTICULARLY IF YOU KEEP WAITING FOR THE RIGHT TIME . THERE WILL NEVER BE A PERFECT TIME . IT ’ S NOW OR NEVER WHEN IT COMES TO STARTING YOUR OWN BUSINESS .
OVERCOMING YOUR FEAR IS A STEP BY STEP PROCESS . – DO YOU HAVE A CLEAR IDEA OF WHAT KIND OF BUSINESS YOU WANT TO START ? A CLEAR PLAN WILL HELP KEEP YOUR WORRIES AT BAY . – DO YOU HAVE ACCESS TO THE RESOURCES YOU WILL NEED ? THIS INCLUDES THE NECESSARY START UP CASH AS WELL AS ANYTHING ELSE YOU WILL NEED . – DO YOU HAVE ACCESS TO CLIENTS OR DO YOU KNOW ENOUGH ABOUT MARKETING BASICS TO ENSURE YOU WILL HAVE ENOUGH INTEREST IN WHAT YOU ARE OFFERING ?
JUST LIKE ANYTHING – TAKING ACTION IS THE MOST IMPORTANT PART . MAKE AN ITEMIZED LIST OF WHAT YOU FEEL NEEDS TO BE DONE IN ORDER FOR YOU TO START THAT BUSINESS YOU ALWAYS DREAMED OF .
PRIORITIZING YOUR LIST WILL HELP TOO . DON ’ T WAIT FOR ALL YOUR DUCKS TO BE IN A PROVERBIAL ROW BEFORE YOU BEGIN BUT MAKE SURE YOU HAVE ALL THE BASICS COVERED . DON ’ T WAIT FOR THAT ‘ PERFECT SOMEDAY ’. MAKE AN IMPERFECT START . DON ’ T OVER THINK EVERYTHING . SOMETIMES THE BEST APPROACH IS TO JUST JUMP INTO THE DEEP END .
DON ’ T WAIT TO START DISCOVERING YOUR OWN ENTREPRENEURIAL SPIRIT . TAKE ACTION TODAY !