NAME OF ENTREPRENEUR : MELANIE MADIGAGE NAME OF BUSINESS : K PUBLIC RELATIONS LOCATION : PRETORIA PHONE NUMBER : 069 988 43 42 / 0823591901 EMAIL ADDRESS : KPUBLICRELATIONS123 @ GMAIL . COM / MELANIEMADIGAGE @ GMAIL . COM WEBSITE : IN CONSTRUCTION SOCIAL MEDIA PLATFORMS : INSTAGRAM : @ K _ PUBLICRELATIONS TIKTOK : @ KPUBLICRELATIONS
1 . WHAT TYPE OF BUSINESS DO YOU RUN ? MEDIA RELATIONS , MARKETING AND STRATEGIC COMMUNICATIONS MANAGEMENT . 2 . HOW LONG HAS YOUR BUSINESS BEEN RUNNING FOR ? 2 YEARS . 3 . WHAT MOTIVATED YOU TO START YOUR OWN BUSINESS ? WHILE I WAS STUDYING FOR MY PR DIPLOMA , I WAS VERY MUCH INTRIUGED BY HOW PRACTICAL THE WORD “ EMPOWERMENT ” COULD MAKE AN IMPACT FOR ME AS A MENTEE , WHO WAS ALWAYS ADMIRING YOUNG WOMEN WHOM I HAD OPPORTUNITIES TO VOLUNTEER AND WORK FOR THEIR CAMPAIGNS AND BUSINESS BASED ON WHAT THEY COULD DO FOR THEIR OWN BRANDS AND WITH THAT EXPERIENCE I GAINED MORE LESSONS TO THE KIND OF PROFESSIONAL I NEEDED TO BE FOR MY OWN BUSINESS WITHOUT LIMITING MYSELF OR BEING CO- DEPENDENT ON PEOPLE ’ S APPROVAL ’ S WHEN THEY FEEL THAT I AM GOOD ENOUGH TO BE INCLUDED , VALUED , SEEN EVEN HEARD AND I MUST SAY MISTAKES IS PART OF FINDING YOURSELF AND HEALING THROUGH THE MISTAKES YOU FIND YOURSELF IN THROUGH ACCOUNTABILITY AND THAT FORMS PART OF “ EMPOWERMENT ” AND IMPACT .
4 . WHAT STEPS DID YOU TAKE TO GET YOU GOING ? NOT TO BE AFRAID TO TAKE UP SPACE , WHERE I KNEW THAT I AM CAN ADD VALUE , I CAN MAKE CLIENTS FEEL SEEN , HEARD AND INCLUDED . ALSO AS A YOUNG BLACK WOMAN I ALSO TAKE POSITIVE PRIDE , INSPIRATION AND ACKNOWLEDGEMENT THAT MY FOREFATHER ’ S THAT CAME BEFORE ME ALSO CONTRIBUTED IN THEIR OWN PROFESSIONS , JUST LIKE MY LATE MATERNAL GRANDFATHER MR . JIMMY MOKHONDO WHO HAD A SUCCESFUL SUPERMAKET IN THE LOCAL TOWNSHIP OF ATTERIDGEVILLE IN PRETORIA AND ALSO MY LATE FATHER MR . THOMAS MADIGAGE WHO CONTRIBUTED IMMENSLY TO THE SOUTH AFRICAN FOOTBALL INDUSTRY , WHERE HE WAS A TRUE PROFESSIONAL AS THE ASSISTANT COACH TO THE PSL CLUB SUPERSPORT UNITED AND THE ASSISTANT COACH TO BAFANA BAFANA .
5 . WHAT WOULD YOU SAY IS THE MOST EFFECTIVE WAY TO RAISE AWARENESS OF YOUR BUSINESS AND BRING IN NEW CLIENTS ? REFERALLS ARE ONE THE BEST WAYS WHERE AWARENESS FORMS PART OF GETTING BUSINESS AND BEING DISCOVERED , HOW YOU NURTURE AND PRIOTISE QUALITY RELATIONSHIPS THROUGH WORKING EVENTS , MEETINGS , COLLABORATIVE AND PARTNERSHIP EFFORTS OF REACHING A COMMON GOAL OF INFLUENCING A PARTICULAR MARKET AND THAT MARKET WILL BE EASILY BUY INTO WANTING TO BE AWARE AND ASSOCIATED WITH BUSINESSES THAT LEARN , LISTEN AND IMPROVE FROM WHAT STAKEHOLDERS HAVE TO SAY ABOUT YOUR BUSINESS WHETHER IT BE A COMPLAINT OR A COMPLIMENT .