Showtime
PLMA 2016: A bigger “Idea Supermarket”
T
he Idea Supermarket will now be in
the RAI’s Elicium building and
feature three new special information areas. One area
focuses on the latest developments in product ingredients,
while another provides important information on packaging and packaging materials. A third area in the Idea
Supermarket displays creative television commercials
that retailers are using to
promote their own brands.
Brian Sharoff, president of
PLMA, said: “The expansion of
Idea Supermarket reflects the
growth and increasing complexity of private label. Retailers and
suppliers must now be aware of the
latest innovations in product ingredients and packaging materials in order to
satisfy consumers and meet the competition. In
addition, retailers today are effectively using television commercials to promote their brands and tell consumers about the
quality and value of their private label ranges.”
Prior to the “World of Private Label” trade show, held in
Amsterdam on May 24-25, PLMA offers a special
seminar program which includes presentations from Jean-Jacques Vandenheede,
Retail Insights Director - Europe, Nielsen
giving an overview of the latest countryby - country market share data; and
Daphne Kasriel-Alexander, Consumer Trends Consultant with Euromonitor International, analyzing
top global consumer trends.
PLMA’s 2016 International Salute
to Excellence Awards will also be
held on May 23, honoring retailers
for innovation in private label
products and packaging.
PLMA’s “World of Private Label”, the
world’s largest trade show for private
label, will be themed “Private Label is
People” this year. This year’s trade show
is expected to attract more than 11,000
buyers and visitors from more than 110 countries. On the trade show floor, attendees will have
the opportunity to visit more than 2,400 exhibiting companies.
These exhibitors are manufacturers and suppliers of fast-moving
consumer goods from over 70 countries.
Modern Bakery Moscow 2016:
12% more exhibitors than last year
M
ore than 20 events were
held within the framework
of the Modern Bakery
Moscow business program,
at the 22nd international trade fair for
bakery and confectionery for Russia and
the CIS Modern Bakery Moscow, March
14 - 17. The Plenary session “Improving
the competitiveness of national products”, and the seminars “Bakery of the
21st century - bakery as a business” and
“New technological solutions for tasty
and healthy ice cream”, organized in cooperation with the Union of Ice Cream
Producers, were held at the exhibition for
the third time.
The seminar “Cooling and refrigeration
technologies in the bakery industry”
gathered a large number of participants.
The fourth Eurasian Forum “Bread and
the Health of the Planet” focused on the
global tendencies of the bakery indus-
BISCUIT WORLD • Spring 2016
try’s development. For the first time, a
special area for master classes "Novelties
of the market of ingredients and raw
materials" was launched.
During the four days, 14,382 professional
visitors managed to see the products,
presented by 201 exhibitors from 18
countries. Among the exhibitors were
122 Russian and 79 international companies. This represents a 12% growth in
comparison with the previous event.
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