Trends
The American giant Kellogg can be
found in fourth position with sales of
USD 13.5 billion in 2015. The company was founded more than 100
years ago by W.K. Kellogg. In May
2016, Kellogg launched new pastry
products such as Pop-Tarts Crush
Orange and Pop-Tarts A&W Root
Beer, Cheez-It Sandwich Crackers
and Eggo Oats & Berries waffles.
The Shikishima Baking Company is
positioned fifth according to Euromonitor. This Japanese company produces and sells breads, cakes, frozen
breads, bread-type rolls and pies
throughout the world. The Shikishima
Baking Company was established in
June 1920 and now has annual sales
reaching YEN 165,525 million with
over 3,890 employees.
Sixth position is occupied by the
Italian food company Barilla. The
company started in 1877 when Pietro
Barilla opened a bread and pasta
shop in Parma. Now, it’s an international group present in more than
100 countries. Besides pasta, Barilla
offers almost 180 bakery products
covering different consumption moments from breakfast to snacks.
French producer Pasquier S.A., which
can be found in seventh position,
manufactures brioche rolls, loaves,
BISCUIT WORLD • Spring 2016
“Surprisingly
perhaps from top
ten biggest pastry
producers in the
world, four are
Japanese
companies:
Yamazaki Baking,
Fuji Baking,
Shikishima Baking
Company and
Kobeya Baking.”
croissants and chocolate breads. The
company offers Tatin tarts, traditional biscuits, milk brioche rolls and
patisseries to customers across the
globe. The company was incorporated in 1974 and is based in Les
Cerqueux, France with locations in
the United States, Europe and Asia.
Kobeya Baking Co., LTD, from Japan
manufacturers and sells bread, cakes,
frozen dough and delicatessen
goods and qualifies to be in eighth
place among the world’s biggest
pastry producers. The company was
established in 1918 and has recorded
sales of YEN 55.55 billion per year.
McKee Foods is best known for its
line of Little Debbie brand snack
cakes. Little Debbie is America's
leading snack cake brand. McKee
Foods Corporation was founded in
1934 when a young couple, O.D. and
Ruth McKee, bought Jack’s Cookie
Company, a small bakery in
Chattanooga, Tenn., US, and started
baking small cakes. Now, the company employees over 5,800 people
and the annual sales reach around
USD 1.3 billion.
On tenth position we find Chipita SA.
The company was established in
Greece in 1973 as a company producing and marketing savory snacks.
Chipita is currently present internationally in four major product categories: croissants and similar dough
products, savory snacks, cakes and
confectionery. Their products are
manufactured in 19 manufacturing
plants in 11 different countries, and
delivered to consumers in a total of
66 countries. l
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