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fruIt flavours
sarah pearson.
babette schmidt.
fred schandel.
22
products differs from country to
country, says Head of Exports
Fred Schandel.
“We recognise that there are
preferred flavours in certain
countries. For example, Kiwi
Fruit Cake is sold mainly in
France and Finland. Other
countries, such as USA, prefer
flavours such as marzipan.
apple pomace is a favourite in almost every market, according
To meet the needs of
to erlenbacher.
different consumer tastes the
company extended its apple
crumble cake range to include blueberry and cherry
delivery and aroma. They also deliver high heat
formats in 2010.
thermostability, ensuring the authentic cheese flavour
“Every country has its preferences in taste. In
profile is maintained during processing,” said
Norway people love blueberry crumble cake and in
Pearson, adding that as the flavours are natural they
the UK and USA apple crumble cake is mostly sold.
can be labelled as ‘cheese’ or ‘natural flavouring’.”
In Italy the popular fruit for cakes is lemon which
Kuchenmeister also offers and for filled croissants
top flavours
apricot is the number one flavour there,” said
In the frozen dessert sector, German company
Schandel.
erlenbacher backwaren produces frozen desserts that
Stollen, which the company offers in 15 different
put fruit very much to the fore. They are sold in over
formats in different weight sizes from 80-1250g, is
36 countries and, according to Babette Schmidt,
one of Kuchenmeister’s most important exports with
Head of Marketing, apple cake is a favourite in every
marzipan, butter and almond butter among the most
market.
popular. In 2003 the company extended the range by
“Every country has an apple cake in the
launching stollen with cranberries.
assortment and nearly every year there is a new
“The classic preferences for combining fruit and
apple cake variety. Cream cheese is also very popular
cake for the mass market has not shown any big
at the moment. A lot of people know this product from
changes in recent years with preferences country by
coffee shops. The modern version of the typical
country staying the same but we have noticed certain
American cheesecake is in combination with fruit as a
trends like stollen with cranberries or blueberry
tartlet which we produce in a triangle shape.”
crumble cake is growing. This shows that consumers
Last October the company added to its Sweet
who have classic tastes are also interested in new
Moments tartlets range for caterers launched in 2011
product development,” said Schandel.
with Nut Nougat Cream, ‘Peach Melba’ Cream and
Synergy, the flavours and savoury ingredients arm
Stracciatella Cherry. The Sweet Moments range
of Carbery, has launched a range of Cheese Flavour
already comprised Strawberry Cream Cheese, Mousse
Solutions for savoury bakery applications such as
au Chocolate and Raspberry & White Chocolate
bagels and muffins. The range comprises six core
tartlets. Among the company’s new launches are
flavour profiles inspired by market leading cheeses –
Sweet Moments Mini Cakes, Sweet Moments Love
cheddar, mozzarella, blue cheese, Gouda, Emmental
Cakes in fudge, chocolate-banana, raspberry and
and Italian hard cheese.
cheesecake formats, as well as cheesecakes in
“Our products have been developed for the UK and
Blueberry, Mango and Multi- fruit formats and
European market,” said Synergy Category Marketing
Tiramisu-Strawberry Gateau.
Executive Sarah Pearson.
An innovative flavour making
“Synergy is committed to
an impact on the sweet bakery
developing flavour profiles that
sector is cardamom, one of the
respond to the palates and
preferences of consumers in the
most expensive spices after
saffron and a member of the
markets our customers serve.
ginger family.
Cheese-flavoured breads, for
example, are particularly popular
“It’s a very versatile spice and
in the UK.
can be used in both savoury
“Many cheese breads on the
and sweet dishes and is being
market today only feature a
used increasingly in British
cheese topping which means the
bakeries as European-style
cheese flavour does not extend
products become more popular,”
to the bread itself. Synergy’s
said Tasneem Backhouse, Sales
Cheese Flavour Solutions can be
Director of UK based EHL
incorporated into the dough
Ingredients.
vanilla is a popular flavouring.
mixture for improved flavour
“It is often used in
spring 2013
BISCUIT WORLD