p.20 Fruit - BW Spring 2013_p.20 Fruit - BW Spring 2013.qxd 13/03/2013 10:02 Page 20
FRUIT flavours
favourite
flavours
Fruits are finding favour – and flavour – among Europe’s bakers as the usually conservative market
sector shows some changes. bernadette tournay keeps us up to date…
D
chris brockman.
eimear gallagher.
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espite the fact European consumers
of bakery products remain largely
unadventurous with regard to their
favourite fruits and flavours, there are
signs of more willingness to try something
new which can translate into potential for
innovation.
According to Chris Brockman, Mintel Global
Food and Drink Analyst, the sweet bakery
market in Europe remains conservative in terms
of f ]