BioVoice News May 2017 Issue 12 Volume 1 | Page 12

face to face As soon the technology driven startups finish their R&D and are ready with the prototype, then starts the business part. This is the area where startups struggle. have the expertise in agriculture and we have know-how in innovation and technology. They understand agriculture and we have capacity to find solutions. Our long term vision of course is to create an ecosystem for startups to do innovative research and entrepreneurship. Which is the most critical area where startups struggle and what is the role of C-CAMP there? As soon the technology driven startups finish their R&D and are ready with the prototype, then starts the business part. This is the area where startups struggle. Our job is to 12 BioVoiceNews | May 2017 add capabilities here. We ask few basic questions to startups including who is their customer, market definition and market strategy besides the kind of competition their product would have. These are very crisp, straight questions that they may not answer right there but idea is to get them go back and make them to do their homework and tell us why did they do it. It helps them to sharpen the idea. Let me give an example. If there is a startup that has a medical device product, they should know the right place to sell. They should be aware that it is the wholesale dealers who will be creating market for them and not directly the hospitals. If the startups aren’t aware of it, they won’t be able to sell it. The market understanding for startups is necessary part of success. This what we have started providing right here at CCAMP.