face to face
As soon the
technology
driven startups
finish their R&D
and are ready with
the prototype,
then starts the
business part. This
is the area where
startups struggle.
have the expertise in
agriculture and we have
know-how in innovation
and technology. They
understand agriculture
and we have capacity to
find solutions. Our long
term vision of course is
to create an ecosystem
for startups to do
innovative research and
entrepreneurship.
Which is the most
critical area where
startups struggle and
what is the role of
C-CAMP there?
As soon the technology
driven startups finish their
R&D and are ready with
the prototype, then starts
the business part. This is
the area where startups
struggle. Our job is to
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BioVoiceNews | May 2017
add capabilities here. We
ask few basic questions
to startups including
who is their customer,
market definition and
market strategy besides
the kind of competition
their product would have.
These are very crisp,
straight questions that
they may not answer
right there but idea is
to get them go back and
make them to do their
homework and tell us why
did they do it. It helps
them to sharpen the idea.
Let me give an example. If
there is a startup that has
a medical device product,
they should know the
right place to sell. They
should be aware that it is
the wholesale dealers who
will be creating market for
them and not directly the
hospitals. If the startups
aren’t aware of it, they
won’t be able to sell it. The
market understanding for
startups is necessary part
of success. This what we
have started providing
right here at CCAMP.