“ Novozymes aspires to be 100 % renewable by 2025 ”
In an exclusive interview , Krishna Mohan Puvvada , Vice President- Middle East , Africa & India , Novozymes-South Asia provides insights into the latest happenings within the company , emerging industry trends , new initiatives , future plans and much more
BY RAHUL KOUL
What are some of the key challenges and opportunities you see in the current market for Novozymes in your region ?
The challenges are very different for each of the regions including Africa , South Asia , and the Middle East . In South Asia , we as a society and country are in a rapid state of expansion . It is about the pace at which the modern technology can blend in well with the current practices and how you can look in terms of product efficacy . There are two kinds of approaches that are usually taken by the companies . One is reactive and the other is proactive . The
Popularly called Mohan at Novozymes , Krishna Mohan Puvvada has served the organization for over 20 years . Having joined in 1997 as Marketing Manager , Mohan rose through the ranks covering diverse industry segments and geographies .
former involves reaction to the need for addressing the compliance issue . The biggest challenge is how we can move from a compliance-led reactive approach to the proactive one that is about betterment of society , nature and earth .
When we look at the opportunities , the adoption of biotechnology is still single digits or maybe in early teens in terms of percentage . Again , India is 60 % agriculture oriented and when you look at the textiles , it is one of the largest producers of the world but is very water intensive , energy intensive and chemical intensive . As a company we have
BioTech
BIOVOICENEWS . COM 33