BioVoice eMag December 2022 Issue | Page 27

healthtech startup , Lissun that is working towards developing plethora of solutions for mental health market space that is devoid of any major players .

“ One potential investor told us in the first 5 minutes that mental health issues are actually not real and the reason we hear about them a lot is because the latest generations are soft ,” Tarun adds while also pointing out the irony of company being pronounced as ‘ lehsun ’ or ‘ lee soon ’ in public events . “ Hardly anyone gets it right ,” he laments .
Bridging the gap The company has developed an android and iOS app through which its users get access to high quality therapists with whom they can chat , do 1 on 1 therapy as well as group therapy . Users also find very relevant content in the form of articles , videos , audios as well as exercises and assessments that are very relevant to what they are going through . This content is general as well as related to specific health conditions which may result in mental health issues like infertility , dialysis , insomnia etc . In addition they will get access to tools that help improve mental health like meditation , journaling etc .
In terms of affordability the product is already 50-60 % cheaper than its offline competitors , says founders who are working on increasing efficiency as well as digital delivery to make it even more affordable without sacrificing quality .
The Founding Team- Co-founders , Krishna Veer Singh and Tarun Gupta
Lissun is a team of mental health , technology and wellness professionals . The company aims to change the lives of millions of people who will benefit from psychological support in all aspects of their daily life . It ’ s core team comprises alumni from IIT , IIM , ISB and NIMHANS
Inception and embarking on a tough mission Lissun ’ s co-founders , Krishna Veer Singh and Tarun Gupta wanted to build something in the mental health space as both of them had faced their share of mental health issues due to certain situations in their lives . They realised that the solutions in the market were inadequate and not addressing the needs of people . Another push came when they saw so many people reaching out for help with mental health during the second wave of Covid .
Tarun explains , " We were trying a number of things to figure out the right go to market strategy . Since we did not have a lot of funds it was difficult to run experiments and find the right answer . Mental health was also not the most “ happening ” space and with the lack of a lot of money attracting great talent was a major challenge . We decided to learn from what others before had done and get down to why no scaled solution had existed in the Indian
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