ISSUE 02 | FEBRUARY 2020
My career started as a Marketing Manager with
"Escort Mahle Ltd in 1994. I have worked for that
company for 5 years, and then I switched it to Hero
Motors as a Deputy General Manager and
subsequently promoted to Brand Development
with the same. I worked for 3 years in Hero Motors
then joined LML again as a Deputy General
Manager for almost 3 years.
While my years in LML, I made a goal to be a CEO
of a good repute company and started working
towards it.
After working with automobile companies for
long, I got an opportunity to work with one IT
company, it was not my domain, but I took it as a
challenge. I was a GM Sales and Marketing for 1
year and gave high growth to the company.
I worked in the areas of Branding and Expansion
cost-effectively to provide scale to the business
into the Intex Technologies India Ltd for 2 years as
a Business Head for Telecom & GM Sales &
Marketing in IT.
In this company I was given an additional
responsibility of Business Head for Telecom, and
during my tenure I happened to visit China, where
I realized the potential and future of smartphones
when Nokia was leading in India.
I convinced the management and launched Intex
mobile phones, the first-ever smartphone in India.
My decision helped the company to diversify into
Telecom that paved the way for revenue that
exceeded 6,000 crores (USD 1 Billion).
Soon I joined Yamaha Motor India Pvt. Ltd, back to
my comfort field, although IT & Telecom Sector
have gained me a lot of experience now, it was a
time for me to boost dying sales of Yamaha in
India, and I joined them as a National Business
Head for almost 4 years.
I have been credited with the turnaround of
Yamaha 2 wheelers business in India by media,
dealers, and management and launched all
successful models R15, FZ16, Fazer, SZ, VMAX, etc.,
and expedited launch of gearless scooters.
BIKERS CLUB ® MAGAZINE | PAGE 54
I created a distribution model of Yamaha Bike
Station. Many different and unique successful
practice was implemented, including the
conversion of credit business to advance under
my tenure.
In all these switches, I realized that I had not
made goals for myself, I recollected my goal to
become a CEO for a reputed company during my
LML days, and I gave a deadline to it of 1 year.
While I was in Yamaha, many companies
approached me and were ready to give me a CEO
post, which I denied, including POLARIS.
POLARIS is the no 1 company that makes off-road
vehicles when they approached me, and I denied
because of the cultural attitude of Indian
consumers. I did not know then how Polaris
would crack the market, but the management of
Polaris Inc. convinced me to take up that
challenge, and I took it up.
Polaris Inc is a Fortune 500 company, but in India,
it started as a startup in 2011, and I have joined
them right from the inception in India as a
Country Head & Managing Director. And with the
pride, I want to say that the efforts which my
team and I took, and the strategies that we
applied Polaris India is now a well-established
company in India too, and our sales are an all-
time high.
We have categorized our ATVs in many
categories, and we have sold our vehicles to the
Indian Army, Individuals, Celebrities.
Once the Gen. Of Indian Army said: "POLARIS IS
THE LIFELINE OF INDIAN ARMY." I am glad and
proud that we are the suppliers of ATVs to the
Armed Forces of India.
As Indian consumers have a different mindset of
buying vehicles, we came out with the idea of
"Polaris Experience Zone," which gives the Indian
consumers a feel of ATVs and its experience.
B I K E R S C L U B ® | www.bikersclub.in