BIKERS CLUB APRIL 2020 ISSUE | Page 36

B I K E R S C L U B ® | www.bikersclub.in Cults satisfy the human desire for absolute answers Today's world is a tough one, with more abstract issues than there are issues that are black and white. Human craves clarity. Many people join cults because they believe they're being offered solid, absolute answers for questions such as good vs. evil, religion, the meaning of life, politics, etc. Many cult leaders promote messages that are simple and seem to make sense, the exact opposite of what we're often provided within typical, everyday life. Those with low self-esteem are more likely to be persuaded by a cult environment People are often surprised to learn that those who join cults are, for the most part, average people. They come from all backgrounds, all zip codes, and all tax brackets. But as per the pattern; many people successfully recruited by cults are said to have low self- esteem. Cult generally does not look to recruit those with certain handicaps or clinical depression. However, people with low self-esteem are easier to break down, then build back up in an effort to teach them the cult is the supportive environment they're looking for. New recruits are "love bombed." Once people have been recruited by a cult, they are often "love bombed." This odd phrase is commonly used to describe the ways in which someone with low self-esteem is consistently flattered, complimented, and seduced in order to train their brain to associate the cult with love and acceptance.