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Cults satisfy the
human desire for
absolute answers
Today's world is a tough one,
with more abstract issues than
there are issues that are black
and white. Human craves
clarity. Many people join cults
because they believe they're
being offered solid, absolute
answers for questions such as
good vs. evil, religion, the
meaning of life, politics, etc.
Many cult leaders promote
messages that are simple and
seem to make sense, the exact
opposite of what we're often
provided within typical,
everyday life.
Those with low
self-esteem are
more likely to be
persuaded by a
cult environment
People are often surprised to
learn that those who join cults
are, for the most part, average
people. They come from all
backgrounds, all zip codes, and
all tax brackets. But as per the
pattern; many people
successfully recruited by cults
are said to have low self-
esteem. Cult generally does not
look to recruit those with
certain handicaps or clinical
depression. However, people
with low self-esteem are easier to
break down, then build back up in
an effort to teach them the cult is
the supportive environment they're
looking for.
New recruits are
"love bombed."
Once people have been recruited
by a cult, they are often "love
bombed." This odd phrase is
commonly used to describe the
ways in which someone with low
self-esteem is consistently flattered,
complimented, and seduced in
order to train their brain to
associate the cult with love and
acceptance.