BIG LIFE Magazine BIG LIFE Magazine Edition N°3 - March | Page 31

He did it to defend personal and sexual freedom but became a target of American journalism in the consumption era. Its first issue, in 1953, showed a dressed up Mar- ilyn Monroe on the cover but just a few pages in she smiled playfully for the camera completely naked over a red velvet bed. A shocking image for that time, no doubt. But Playboy was much more than that, it represented a new discourse on masculinity on which literature and local journalism played a key role. The magazine portrayed nude pictures of beautiful women – captured by the best photographers – as well as articles about Andy Warhol, Frank Lloyd Wright, architecture, interior design or men´s fashion. 29