GLOBAL MARKETING
KEEPING YOU TOP-OF-MIND
Berkshire Hathaway HomeServices invests in global marketing to drive brand awareness and support network members through both traditional and online media .
/ STRATEGIC DIRECTION
Building upon our foundation of Real Estate ' s Forever Brand 5M we continue to increase awareness of the Berkshire Hathaway HomeServices brand and drive consideration to use a Berkshire Hathaway HomeServices network agent . While emphasizing key equity attributes consumers currently associate with the brand , such as forward-thinking perspectives and intelligence , we also appeal on a more emotional level . Campaign creative demonstrates that Berkshire Hathaway HomeServices network agents are knowledgeable , empathetic , genuine and committed .
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CO LU LL X EC U T R IO Y N
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Our global website highlights network updates and information and provides a user-friendly environment for consumers to learn more about the real estate process and search for their dream home . Consumers may also quickly find their local network office and sales professional for the best real estate services . The site features vibrant imagery , clean and sensible navigation and a powerful property-search system .