BHAG 2026 | Page 48

Discover the hospitality of Custer

Book your stay with Custer Hospitality and discover the ideal space for your adventures.
Custer Hospitality is a collection of lodging properties with options for all travel preferences, including Buffalo Ridge Camp Resort, Holiday Inn Express & Suites, Comfort Inn & Suites, Super 8, Best Western Buffalo Ridge and EconoLodge.
“ Our portfolio offers accommodations for every kind of traveler and every budget. Custer is more than a stop on a map; it’ s a place that stays with you. Whether you’ re here for adventure, connection or a quiet escape, we’ re honored to be part of your story in the Black Hills,” said marketing director Jessica Noteboom.
Custer Hospitality began with a simple idea— a stay in the Black Hills should feel as memorable as the landscape itself. The vision was to create a year-round destination in Custer that invites travelers in while supporting the local community. It started with a small, family-owned hotel and an apartment building, meeting both visitor demand and local housing needs. Over time, that vision expanded into a collection of hotels and a unique campground resort, each designed to reflect the charm and character of Custer.
Today, Custer Hospitality spans six properties and a team that grows to more than 150 during peak season.
“ Our vision and reason for being remains the same: to create thoughtful spaces, a strong sense of place and guest experiences that feel effortless from arrival to departure,” said Jessica.
Custer Hospitality is privately owned by Mike Tennyson. The organization is led by a local management team and COO Leah Scott, with a focus on day-to-day operations, guest experience and long-term growth. They provide lodging accommodations along with guest services designed to make travel planning and stays as seamless as possible, including online booking, front desk support and local recommendations.“ Each Custer Hospitality property shares a relaxed, grounded atmosphere and is deeply connected to the Black Hills. Nestled up to awe-inspiring landscapes, full of possibilities for adventure or situated minutes from scenic trails, local dining and the region’ s most legendary destinations like
48 Black Hills Adventure Guide 2026