The distribution channel is where goods and services travel through a seller to a customer. It can include wholesalers, retailers, distributers and the Internet. An indirect channel is a path where the producer sells products straight to the customer. An indirect channel is a path where products involve one or more steps known as intermediaries.
John Lewis will buy products from the manufacturer, this will then move on to agents who will sell the products to retailers in return for commission. John Lewis also buys in wholesale where they buy goods in large quantities and then sell them in smaller quantities in order to make a profit. The retailer will then sell the goods straight to the customer
Boohoo’s warehouse operates 24 hours a day, seven days per week located in Burnley, North West England. The site is located close to the motorway road network and approximately 40 miles from Manchester International Airport so has easy access to both lorries and planes. Currently all UK and international orders are fulfilled from the UK warehouse. The Directors intend to increase the size of the warehouse in order to manage the expected future growth in sales. The Group delivers products using a number of carriers including DX Group, An Post, Royal Mail, Parcelforce, Hermes and DHL.
Manufactuer
Wholesaler
Agent
Consumer
Retailer