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ABOUT US
Boohoo is a Private Limited Company. This means that they are incorporated so they have their own legal identity, their shares do not trade on the stock exchange.As the company has their own legal identity the owner is not personally liable for the debts of the company. The shareholders have limited iability. There are various different types of ownership and boohoo is a public online fashion business. Boohoo is only a click business operating online without any bricks & mortar stores. As boohoo is a public business your profits and loses are published and known to the the public. Public companies are usually large and costly businesses that will benefit from floating on the stock market. Everyone is able to buy shares into the company. Boohoo is a fast growing international retailer
Boohoo has a young target market 16-24 year olds. It provides cutting edge clothing with an affordable price tag. Overall we aim to make a profit as well as providing fantastic clothing. In contrast John lewis which is a partnership with 84,700 partners in the Uk retail business.
The profits and benefits that are created by the partners are then shared by the partners. Partners are part of the businesses as they work for the company unlike a public company where anyone can buy shares. The profits and loses are known to the public like Boohoo. John lewis is a department store with 43 stores in the Uk. It also owns Waitrose and John Lewis insurance. It also has a online business selling the same items as in store along with others. The items are delivered like boohoo.