ON STYLE
At Boohoo we believe bloggers play a large part in adverising our clothes. Through OOTD or whole posts these inspire our customers on how to where our clothes. Blogs are extremley popular with our target market and can help them accessories or add to their wardrobes as well as keeping to budgets. We have done sponsered posts with Lily melrose, Zoella and many more. We offer plus size clothing to widen our target market. We had a collaboratin with plus size blogger Nadia Aboulhosn to promote this and expand the awareness of this.When talking to Nadia about our collebration, she said we were fashion-foward and inspiring. We hope to continue and grow or presences on social media. Our target market is young between 16-24 and we understand at this age you are starting or building your carrer and likely to be in Eduction. With this in mind we try to provide affordable, on trend clothes for you. You can use boohoo for basics and to express yourself.