Student 14-26 Family/marital status? Single Clothing size? 4-26 Hobbies? Swimming, travelling and reading blogs and fashion magazines Shopping/fashion needs? Purchases basic clean cut and bright items Style muses? Minimal style, does not follow types religiously Shopping habit? Small impulse buys, larger purchases reliant on pay day.
Every business needs a target market so these profiles will help Boohoo to understand the customer and their lifestyle. We have been able to establish the needs and attributes of the customer to increase our sales. e