How was
your customer
service? service? service?
Retailers provide good customer service through pre transaction, transaction and post transcation and post transaction factors such as staff with good product knowledgeand handling complaints. Boohoo needs to provide fantastic customer service in order to compete with competition. When we provide excellent customer service it leaves an impression with our customer. Customer satisfaction is extremely imprortant as it will attract new customers and maintain customer satisfaction which will help to encourage customers to continue to shop with the retailer.Companies will be concerned with the standards of the customer service as it will allow them ot maintan a competitive edge with other retailers, for us this is ASOS, Missguided etc. It is essential to our success as it will help to drive profits.When someone experiences good customer service they are more likely to come back whereas if a customer experiences bad customer service they will have a negative association with that brand and will not return. When something bad happens people like to talk about it, this is the same with bad customer service.
Consumers will tell their friends, write reviews on the site and may even promote it on social media adding to the negativity of the retailer. Overall we are concerned with customer service to create a good experience, increase repeat custom and compete with other retailers.
With Boohoo being an online retailer, it has to communicate with its customers through email, social media and telephone. As it has no face to face communication it then makes customer service even harder to make sure the customer has a good experience This is why it is essential that Boohoo replies to all customers quickly and efficiently to ensure the customers get what they want. It is also essential that Boohoo presents their stock in a way that customers can see all angles of the item, a zoom option so they can take a better look at the fabric and clear details of what the product is like as the customer cannot see the item infront of them, Boohoo has to ensure that they provide the right service so that the customer recieves a good service.
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"The goal as a company is to have customer service that is not just the best but legendary"