The ability to truly experience design spaces benefits everyone , from designers wanting to show their clients what to expect to DIY-ers who might find the process overwhelming . That ’ s why Caesarstone includes augmented reality ( an application of AI technology ) in their 360 Platform to help consumers visualize the full slab . By simply scanning a QR code , users can overlay Caesarstone countertops on existing surfaces ; this is far more immersive and gives a better sense of how the countertops compliment the space versus relying on small sample tiles .
CREATIVE LICENSE
AI gives designers creative license to test the limits of their imaginations .
Technology like AI can also unlock artistic expression and allow designers to explore the boundaries of their creativity . Last year , Camille had the opportunity to participate in a unique design exhibit ; just like in a traditional showhouse , each designer presented a different room — but it was all virtual . Because the spaces were simulated , rather than physical materials , designers could dream up extraordinary ideas . The only limit was their imagination .
The simulated experience certainly made the event exciting ( in fact , the virtual element was the main selling point for the designers who participated ). Still , it gave Camille pause and left her wondering , “ What are we really inspiring for people with no budget in mind ?”
Where AI falls short
As the panelists continue to explore AI in design , it becomes clear that there ’ s a time and a place to dream big — and endless options may not always lead to great results .
FALSE PROMISES
Technology may spark new ideas , but it can be misleading . The average consumer may not be able to differentiate a computergenerated image from a real design . It ’ s not uncommon for clients to bring designers something they ’ ve seen on Instagram , not even realizing the portfolio isn ’ t real .
Sometimes AI can paint an unreliable picture of what is practical — or even possible — for clients . Vanessa recalls working with a client who fell in love with an AI-inspired design , but in reality , the concept was impractical . It set her up for failure as a designer to disappoint her client with the news this “ perfect ” space wasn ’ t physically possible . Another concern in a case like this is that a client might avoid the creative team altogether and go straight to the builder with the AI-based design , which would inevitably prove untenable . Or in other cases , they might get excited about an idea , only to find out it wildly exceeds their budget . The panelists know this experience all too well , wryly wishing AI designs came with a visible price tag .
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